MILLENNIALS ARE…

investing in companies rooted in tech, disruption and innovation.

  • Financial services disruptors like Square are considerably more popular than traditional banks, such as Citigroup.
  • Millennials are betting big on Chinese technology companies.
  • Closely tuned in to up-and-coming innovations, millennials are increasingly interested in marijuana and video game stocks.taking the long view with companies they believe in.

taking the long view with companies they believe in.

  • Millennials are in it for the long run, so far unfazed by Tesla’s negative headlines and price declines.
  • They’re also maintaining conviction in social media stocks, despite near-term market volatility.establishing unique investment preferences versus previous generations.

establishing unique investment preferences versus previous generations.

  • Compared to earlier generations, millennials are less likely to buy conventional blue-chip stocks that don’t seem to t in with their vision for a socially-responsible future, showing less interest in Exxon and steering dollars toward Nike, for example.
  • Too-big-to-fail financial companies are considerably less popular with millennials than baby boomers, Generation X or the Greatest Generation.

ABOUT OUR PROPRIETARY DATA

• Based on analysis of 8,709,594 stock positions in 2,959,840 self-directed investment accounts held by millennials as of September 2018; excludes ETFs
• Total AUM of millennial accounts: $9.1 billion; average AUM per account: $2,302
• Millennial generation de ned as born between January 1, 1982 and December 31, 2004
• Average age of millennial account holder: 27


KEY FINDINGS: Millennials are…

Investing in companies rooted in tech, disruption and innovation.

• Financial services disruptors like Square are considerably more popular than traditional banks, such as Citigroup.
• Millennials are betting big on Chinese technology companies.
• Closely tuned in to up-and- coming innovations, millennials are increasingly interested in marijuana and video game stocks.

Taking the long view with companies they believe in.

• Millennials are in it for the long run, so far unfazed by Tesla’s negative headlines and price declines.
• They’re also maintaining conviction in social media stocks, despite near-term market volatility.

Establishing unique investment preferences versus previous generations.

• Compared to earlier generations, millennials are less likely to buy conventional blue-chip stocks that don’t seem to t in with their vision for a socially-responsible future, showing less interest in Exxon and steering dollars toward Nike, for example.
• Too-big-to-fail financial companies are considerably less popular with millennials than baby boomers, Generation X or the Greatest Generation.

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