Clearing & Custody

Apex is a digital clearing and custody engine that’s powering the future of fintech.

We were one of the first companies to digitize the activities associated with securities clearing and custody so financial services providers can have the speed, efficiency and flexibility they need to deliver better investor experiences.

When we work with you, our sole focus is on facilitating the relationship between you and your customers. So you can rest assured that you won’t be competing with Apex retail locations or investment products, but you will get the benefits of our private backing, deep capitalization and a proprietary enterprise-grade technology platform with the throughput and scalability required by fast-growing, high volume companies.

As a custodian, Apex is responsible for holding and safekeeping investor assets. We carry more than 10x the net capital requirement to make sure our clients are protected and we are registered with the SEC, a member of FINRA, a participant in SIPC, and licensed in 53 states and territories.

Financial Instruments

  • Equities
  • ETFs and Mutual Funds
  • Options
  • Futures
  • Digital Securities
  • Cryptocurrencies (with Apex Crypto)

Account Types

  • Individual & Joint
  • Retirement
  • Custodial
  • Trust & Entity
  • Institutional

Financing Solutions

  • Margin
  • Portfolio Margin
  • Stock Lending

Modern Client Experiences

  • Zero-commission models
  • Dollar-based, fractional trading
  • Fast, frictionless, seamless
  • Self-directed or advisory models
 

Apex Technical Solutions

Whether you’re starting a business or expanding into new areas, Apex offers an extensive range of technical services that support the critical functions needed to run a modern investment company.

Explore the Apex family of solutions…

Accounts

Everything you need to approve, onboard and maintain accounts including in-line investor verification, paperless enrollments and account preference configuration.


Trading

Flexible suite of APIs enabling you to execute across major asset classes, including fractional order, book-keeping and stock locate support.

Models

APIs allowing you to build portfolio models, assign them to accounts and automate rebalancing trade proposal generation, including straight though processing of order execution and trade allocation to maximize operational efficiencies.


Cash

Everything related to moving money like initiating ACH transactions, scheduling recurring deposits, authorizing and managing bank linkages, and more.

Transfers

API to streamline, initiate, manage and report on ACATS account transfers. Provides critical transparency and controls to enable specific user business requirements.

Tax

Tax-related services that deliver cost basis calculations, corporate actions, reporting and more.

Regulations

Back-end compliance processes and regulatory requirements like CAT and OATS reporting, trade surveillance and more.


Communications

Everything that allows you to manage custodial investor communications including electronic delivery of trade confirmations, statements, tax reporting and more.

The developer experience with Apex starts with technical documentation, use cases and workflows. Our onboarding and integration experts are available from kick-off through development and launch.

  • Full API Documentation
  • Enhanced Developer Portal
  • Technical Product Managers and Sales Engineers
  • Consultative Support
 

Apex Ascend

This hybrid advisor platform complements an existing trading app or advisory practice with client-led account opening, risk profiling and portfolio matching in a simple, intuitive interface

SIMPLE:

Intuitive online experience for advisors and investors

  • Clear, relevant, graspable information
  • Easy and fast set-up and launch
  • Simple pricing aligned to fee based business models

BREAKTHROUGH:

Integrated with award winning Apex technology

  • Allows for cost-effective client acquisition
  • Enables scale through technology
  • Facilitates instant paperless account onboarding and funding
  • Attracts next generation of advisors

CUSTOMIZABLE:

Allows for end to end brand alignment

  • Brandable web page templates and custodial documents
  • Advisor-defined risk profile assessment
  • Customizable portfolio models
  • Custom implementations and integrations

Investor UX

Reduce your administrative support costs with a Turnkey Investor Portal. Allow investors to resolve their own account inquiries and even manage their own profile, account registration details, banking links and more.

Portfolio Management & Trading

Simplify your Portfolio Management Process. Create scalable asset allocation models, define risk tolerance questionnaires and mappings, and automate drift analysis and rebalancing without giving up your unique investment strategy and philosophy.

Advisor Tools & Reporting

View and query all relevant data to effectively manage your business.  Accounts, positions, balances and documents are all available at a glance.

Integrations

Multiple available integrations to best in class advisory solutions; can also support custom integration to your existing technology.

 

Integration Partners

Apex offers an open architecture ecosystem of pre-integrated turnkey platforms and services that make it easier to leverage Apex’s core technology.

Our evolving group of partners is built around validated use cases and curated to offer maximum choice and flexibility while providing access to a combination of long-standing industry solutions as well as the newest innovators.

Platform Providers

Reporting & Communications

blueleaf-grayscale

Risk Management

Trading Technology